Apr
11
12:00 PM12:00

Webinar: The Future of Facebook & Content That Converts

Facebook continues to be the leading social media platform with over 1.65 billion monthly active users. The platform has experienced a couple of PR mishaps in the last year due to cultural events, however it continues to reign as an effective marketing tool for businesses. In this session, Sarah Vita of Cultural Outreach shares how mortgage professionals can maximize their online presence using Facebook by staying up-to-date with current trends and building a content strategy that resonates with consumers in an authentic way. Participants will learn:

• What type of content proves to be successful in engaging audiences

• How to humanize your brand through storytelling

• When to use ads and influencer marketing to expand market outreach

Register here

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Mar
14
12:00 PM12:00

Webinar: Tweet Others the Way You Want To Be Tweeted: A Guide To Twitter For Business

Twitter has gone through some ups and downs in the last few years, especially with the rise of Instagram, however it is still a powerful social networking tool for mortgage professionals and businesses. The micro-blogging platform has found its niche as the go-to source for direct customer service and keeping up with the news. Plus, Twitter reports 80% of its users are “affluent millennials”, offering a great opportunity to reach an audience of first-time homebuyers. In this session, Kristin Messerli of Cultural Outreach will outline creative ways to utilize the platform in a way that is supplemental to an overall social media marketing strategy.

Participants will learn:

  • How to optimize a Twitter profile for business

  • Best strategies for using Twitter for direct customer service

  • Tools for scheduling posts and tracking analytics

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Feb
14
12:00 PM12:00

Webinar: Video Killed the Radio Star: A Complete Guide to Video Marketing for Mortgage Professionals

Videos continue to be one of the strongest ways to reach consumers online. In fact, according to research conducted by Cisco, online videos will make up more than 80% of all consumer internet traffic (85% in the US) by the year 2020. With that in mind, it is important that housing professionals understand how to best use video for a variety of platforms. In this session, participants will learn:

  • How to create short form and long form video content

  • The best distribution strategies for the top social media platforms

  • Essential components to create a compelling story that will engage next gen consumers

Register here

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Jan
10
12:00 PM12:00

WEBINAR: Meme, Myself, & I: Taking Instagram to the Next Level

Instagram continues to lead as the fastest-growing platform on social media. The visually-engaging platform is a prime opportunity for companies and brands to connect with the next generation of buyers, especially through the use of influencer marketing. This session provides an in-depth look into building an Instagram following and steps companies can take to build strategic partnerships with influencers and brand ambassadors. Participants will learn:

  • What makes a stand-out Instagram profile  

  • Tips for creating posts that are consistent, tell a story and serve the brand

  • Strategies on how to build partnerships with influencers

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Webinar: Building Partnerships that Work: Nonprofit & Community Outreach
Nov
15
12:00 PM12:00

Webinar: Building Partnerships that Work: Nonprofit & Community Outreach

Companies who want to reach today’s young and diverse buyers must have a community strategy. With 75% of household growth is projected to come from minority segments over the next five years, it is important to be active in these communities. Additionally, Millennials and Generation Z are either in or approaching their first home buying experience and are much more likely to choose providers that are associated with a social cause (Cone Communications). 

This session will cover the basics on building nonprofit partnerships that are long lasting and effective for business growth. Participants will learn:
- How to identify and build the right community partners
- How to develop strong relationships through networking and communication
- How to convert community outreach initiatives into a new channel of sales and recruitment

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Webinar: Reaching Hispanic & Latino Homebuyers
Oct
9
12:00 PM12:00

Webinar: Reaching Hispanic & Latino Homebuyers

Hispanics and Latinos have been responsible for 46.5 percent of net U.S. homeownership gains since 2000 (NAHREP). While the Latino market presents a significant opportunity for mortgage and real estate professionals, a specific understanding of cultural nuances in marketing and customer service preferences is crucial to capture business. In this 1-hour session, Kristin Messerli of Cultural Outreach and Hispanic marketing expert Maria Twena will introduce participants to practical strategies for reaching this market, and tactics for success including how to understand the consumer’s point of view, develop new community partnerships, and maximize digital and social media influence.

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